文章名稱引用次數

• Literature review as a research methodology: An overview and guidelines135
• What is co-creation? An interactional creation framework and its implications for value creation65
• The impact of virtual, augmented and mixed reality technologies on the customer experience50
• Green process innovation, green product innovation, and corporate financial performance: A content analysis method47
• Consumer segmentation within the sharing economy: The case of Airbnb45
• Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent44
• International franchising: A literature review and research agenda42
• Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media42
• What is a luxury brand? A new definition and review of the literature41
• How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale40