文章名稱引用次數

• Consumers' identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media22
• Brand engagement without brand ownership: a case of non-brand owner community members18
• Brand love: the emotional bridge between experience and engagement, generation-M perspective17
• I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management15
• Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships14
• Brand communities' relational outcomes, through brand love12
• CSR and corporate branding effect on brand loyalty: a study on Indian banking industry11
• Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands11
• Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding11
• Brand loyalty: exploring self-brand connection and brand experience10