文章名稱引用次數

• Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications30
• Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]23
• Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience22
• Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice20
• The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising19
• Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses17
• Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands12
• The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery12
• A Consumer-based Taxonomy of Digital Customer Engagement Practices12
• How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content12