文章名稱引用次數

• Customer journeys: a systematic literature review17
• Drivers, types and value outcomes of customer-to-customer interaction: An integrative review and research agenda9
• Customer value co-creation over the relationship life cycle9
• Positive and negative valence influencing consumer engagement8
• From victim to saboteur Testing a moderated mediation model of perceived undermining, state hostility, and service sabotage8
• Designing gamified transformative and social marketing services An investigation of serious m-games8
• Incorporating visual methods in longitudinal transformative service research7
• The impact of other customer perception on consumer-brand relationships7
• Fintech: research directions to explore the digital transformation of financial service systems6
• Using data to advance service: managerial issues and theoretical implications from action research6